​​I led a complete website rebuild to align the restaurant’s digital presence with its updated brand identity. As a beloved boardwalk restaurant with decades of history, it was important to honor its legacy while introducing a fresh, modern experience. Working independently, I redesigned the site to reflect the brand’s color palette, elevate its professionalism, and create a layout that is both easy to navigate and visually engaging.

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Throughout the process, I stayed in close communication with the owner to ensure the site reflected their vision and values. I incorporated elements that celebrated the restaurant’s deep community roots and local charm, including imagery of the boardwalk, nods to longtime customers, and a tone that felt warm and familiar. The updated site also highlights new offerings and recent advancements from the restaurant, helping to bridge tradition with innovation.

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The tone of the site was crafted to match the restaurant’s fun and welcoming personality while maintaining a polished and trustworthy feel. Clear call-to-actions were placed throughout to keep users engaged and encourage interaction.

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The final result is a vibrant, community-centered website that captures the spirit of the boardwalk, honors the restaurant’s legacy, and supports its goals with clarity, consistency, and personality.

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