Content Marketing Campaigns
Created in ion by RockContent
To support BELLA+CANVAS in their first campaign with us, I led the design of a duel-purpose initiative: a product launch and a brand introduction that balanced education with visual impact. Working within strict brand guidelines, I delivered a high-impact, visually aligned experience receiving high praise from the client for it's on-brand execution, clean visuals, and polished delivery.
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As a result of the campaigns success, BELLA+CANVAS has since signed on for additional projects- transforming a one-time launch into an ongoing creative partnership.

Brand Introduction
To support melin in their first campaign with us, I led the creative direction for a dual-purpose initiative: a refined brand introduction and a product-forward campaign that honored melin’s premium positioning. Working within their strict brand guidelines, we developed a multi-piece experience that balanced storytelling, education, and visual sophistication.
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The result was a high-impact, on-brand rollout that resonated with both internal stakeholders and their audience. The client praised the work for its clean execution, elevated aesthetic, and seamless alignment with melin’s established identity.
Following the campaign’s success, melin re-engaged us for additional creative projects. What began as a single launch evolved into a trusted and ongoing partnership.
An interactive infographic was developed to function as a dynamic sales roadmap, highlighting different types of businesses that could benefit from branded print products. Designed in Illustrator and inhanced with interactive elemts and motion through the website building platform iOn, the design encouraged user interaction and exploration. This encouragement resulted in higher engagement and click through rates compared to static assets that had been launched in the same quarter.
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The client was highly satisfied with the outcome and chose to link his next campaign back to this piece, establishing it as a central anchor in their sales strategy.

