Footnote Visual Design
A habit-driven product that motivates users to build a daily walking routine through one purposeful quest completed on each walk.
Role
UI Design, Prototyping, Usability Testing, Pretotyping
Duration
8 weeks
Tools
Figma
The Problem
People struggle to maintain consistent walking habits when the experience feels repetitive and lacks motivation.
The Approach
I applied behavior design principles and the Hooked Model to create a habit-forming product centered around daily movement and mindful discovery.
The Solution
Footnote transforms a daily walk into one intentional quest, helping users build consistency through curiosity, reflection, and small moments of joy.
Where User's Struggled
Research Data Driven Solutions
Want to keep exploring? View my way-finding case study to see a separate higher education project focused on building a tested, real-world navigation system.